Arc is a ground-breaking electric motorcycle company which takes a different road to any other. Launching at Milan’s EICMA show on November 6, its neo café racer Vector is designed for spiritual and physical adventure, taking a detour from the norm in search of fresh terrain and new frontiers.
A machine that feels like second nature, the Arc Vector promises an all-new connection with the road and the environment. This is the most advanced electric motorcycle ever brought to market, utilizing exotic materials, thoroughbred componentry and cutting-edge architecture, wrapped in a breathtakingly futuristic body with post-modern nods to café racers past.
It has been made by non-conformist motorcycle mavericks for spirited, and eco-conscious individuals. Designed and built by a team of visionary engineering specialists, the Vector unites world-first technology, best-in-class performance and quality, and a level of exclusivity that will make this one of the most lusted-after EVs to ever enter production.
The Vector combined with Arc’s Zenith helmet and Origin armoured clothing is the most efficient, safest and most fulfilling electric motorcycle experience yet. For the first time, Human Machine Interface (HMI) has been taken to a new level, comprising an intelligent rider jacket packed with haptic sensory technology and a Heads-Up Display (HUD) helmet inspired by fighter pilot technology, giving the user important information, enhancing the freedom and wellbeing of their riding experience.
For example, the biker’s shoulder may vibrate to alert of a potential hazard, or the jacket will amplify the sense of excitement during a dynamic ride, while information is projected in front of the rider so they can keep their eyes affixed to the road. Arc Vector is a hand-made motorcycle with a lightweight carbon-composite structure and ingeniously elegant battery-module monocoque, which is as clean, efficient and powerful as it is beautiful to behold.
Based in Coventry at the centre of the UK’s automotive high-tech industry, Arc is on a mission to explore Earth in state-of-the-art style, combined with a promise to protect it. This is a catalyst; a transformative vehicle that will challenge the rider’s way of seeing and thinking, and one that shapes the world around it.
Arc’s founder and CEO, Mark Truman says “At Arc, we have set out to create an electric motorbike with soul,” explains Truman, “one which thrills riders every bit as much as a high performance internal combustion bike, and which is more inspiring and desirable than any other two-wheel motorcycle on the planet.”
“We’ve taken technologies previously unexplored by bike builders to transform the way we ride. Arc Vector satisfies those of us who are rarely satisfied, who are always looking for a different road, a different view. We understand the need to be different, to be better, and challenge the norm.”
Mark is a purist biker and technology evangelist with a bold vision and blue-chip backing who has assembled a dream team and put in motion an ambitious business plan. Authentic and credible, he likens Arc’s talent pool to Avengers Assembled: His team have worked in senior positions within Aston Martin, KTM, Ducati, Triumph, MotoGP and F1. Pioneers in their field, they’ve designed vehicles for James Bond, emergency rescue units and niche electric hypercar companies.
“The sensory experience this machine provides, with its haptic amplifiers and HUD helmet, has never been done before,” explains Truman. “People ask me if this could be distracting, but it is actually designed to be the total opposite. The tech frees you and your senses because the distractions have been removed. It allows you to concentrate on the road and your one-ness with the bike, to just enjoy the moment knowing the bike is looking out for you and the information you need is right in front of you.
“You can set the bike and the haptics to different modes, and my favourite is Euphoric Mode. You can play your music while riding and the Origin jacket will play the music into you. Imagine the bass in nightclub, it can make the hairs on the back of your neck stand up. This is technology we’d seen previously in the entertainment world and improved upon. In total, we’re working with 15 technology partners and suppliers, and they are the best in the business.”
Performance, price and volume parameters will be announced in Milan. In addition to its revolutionary tech, Arc promises an exemplary ownership experience and global customer service.
“We took a wide-angle view of what mobility in the future could be and using some big ideas and immense agility we have brought it into the present.” says the founder. “We are building the Vector for people who are on a journey, and we want people to continue taking those journeys in a future world where the use of internal combustion engines will be restricted.”
Arc is brave, uncompromising and restless, facilitating dreams of escape and in hot pursuit of perfection.
