Rolls-Royce and the future of luxury mobility

Two years ago in 2016, Rolls-Royce rewrote the rulebook for the future of true luxury mobility by presenting the Rolls-Royce VISION NEXT 100 – codenamed 103EX – a radical vision of effortless, autonomous, connected, spacious and beautiful luxury mobility, as personal as each individual customer.

“When we revealed 103EX to the world in 2016, Rolls-Royce set the agenda for the future of luxury mobility. Rolls-Royce’s vision in 2016 was, and remains, all-electric, completely autonomous, completely Bespoke mobility – coupled with ultimate luxury.

Thanks to its unrivalled engineering capabilities, the customer’s Personal Vision will dictate how their Rolls-Royce will look. This is an uncompromised view of the future of luxury mobility that also embraces customer’s wish for the Effortless Journey –autonomous travel in a completely connected, fully autonomous vehicle. 

The chassis of the future, created from the most advanced materials and powered by a zero emissions powertrain will underpin this vision. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision, which Rolls-Royce would then manufacture to the customer’s specifications, making every Rolls-Royce a unique Bespoke masterpiece. The most dramatic aspect of the Rolls-Royce 103EX are the clamshell canopy and coach door.

The question remains of how the market of luxury and very individualistic clients will develop in a world that for pure survival has to change and not reinforce either the individuality or the concentration of the world's wealth in just a few people!