Toyota Prius

World premiere of the Toyota Prius 4th generation at Las Vegas September 8th... the European presentation will be held at the IAA in Francfort / Germany, the International Motor Show open to the public between the September 19th to 27th.



The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening production of music, food and special effects to celebrate an industry icon in a way that was anything but expected.

Smaller, lighter hybrid system components, higher-energy density in the batteries, and an internal combustion engine touting ground-breaking thermal efficiency (more than forty percent), contribute to a significant advancement in fuel economy. With an expected ten percent improvement in EPA estimated MPG on core models, Prius will offer best-in-class fuel economy among vehicles without a plug.  A soon-to-be unveiled Eco model will achieve an even greater improvement, strengthening Toyota´s leadership in hybrid fuel efficiency. 

But it is not just about MPG anymore.  Today´s customers want all the traditional benefits of a hybrid, but don´t want to compromise on looks and performance.  So Toyota upgraded the Prius inside and out to deliver the complete package - emotional styling, smarter technology and impressive MPG, in a vehicle that´s more fun to drive than ever.

The 2016 Prius is the first global vehicle to implement Toyota´s New Global Architecture (TNGA). TNGA aims to greatly improve core vehicle performance and enhance product appeal through an integrated development program for powertrain components and vehicle platforms. Development of vehicles is being grouped to promote strategic sharing of components with the goal of improving resource efficiency by better than twenty percent. Resources will be directed into developing advanced technologies, and most importantly even further strengthening product appeal.
 
Engineered from the ground up, the new Prius is 2.4 inches longer, 0.6 inches wider and 0.8 inches lower than the model it replaces, providing a planted on-road presence while delivering more occupant and cargo room.

Hallmarks of TNGA, a lower center of gravity and a more responsive suspension package, dial up the driving excitement. In fact, the height of the Prius´ front badge is exactly the same as that of Scion´s FR-S sports car – a remarkable achievement in height and mass reduction.

The all-new rear double wishbone suspension produces a better connection to the road, providing greater control and feedback in all driving conditions.  A more rigid body helps improve responsiveness while cornering. From winding mountain roads to the wide boulevards downtown, the new Prius stays connected to the road, without sacrificing ride quality and occupant comfort.
 
TNGA also provides a more rigid structural framework to help enhance occupant protection in the event of a collision. The high strength upper body is designed to distribute frontal collision impact energy. Plus, the Prius will be among the first U.S. models to offer Toyota Safety Sense (TSS), a new multi-feature advanced safety package anchored by automated pre-collision braking. TSS bundles cutting edge safety technologies including Pre-Collision System with Pedestrian Detection, lane Departure Alert with Steering Assist, Full-Speed Dynamic Radar Cruise Control and Automatic High Beams 

It started in 1992 with a vision for the future – mobility in harmony with society.  Prius, which means “to go before” changed the way we move about the world, and changed the automotive industry forever.  More than two decades and over 8 million Toyota hybrid sales later, the all-new, no compromises 2016 Prius stands side by side with its sibling, the hydrogen powered Mirai, poised to change the game yet again. The new Prius will arrive in dealerships early next year.